Google has changed. Have you?
Change. It's everywhere. What else is everywhere? Search intent. QUICK DEFINITION: SEARCH INTENT "Search intent" is the motivation behind any search. This motivation could be anything, from taking over Austria to knowing the most impressive way to spit out a plum seed. Back to regular paragraphs. One thing most people know is that if you're looking for something, you intend to find it. But few people know that when they search for something in Google, Google has its own intention. You understand this, because you are highly intelligent. That's why you're reading this blog post. So let's untangle this ball of coarsely-woven mysteries. Because not only are you intelligent, you're curious. What is Google's intention? Let's follow the breadcrumbs into the forest. BREADCRUMB #1 Google's first intention, the first breadcrumb…