The Smart Dichotomy: a Path to Good RT
Some say popups, popovers, and pop-betweens are a blight on the UX of Internet life. Even the Google would concur with them when it comes to events involving unsuspecting users loading a page on their mouseless phones. People's logic? These are a frustration. A dissatisfaction. A distraction from the meaningful things of the Web. How will I continue my normative path when a giant box protrudes in the middle, forcing a difficult decision upon me? Google's logic? How can a large finger be troubled to press the small buttons required in this high level of decisionmaking? Both have good points. But Everyone who thinks this is missing a vital strategy. This is why it's up to you, the savvy marketer, to simplify this decision paralysis into a decision cure for…